Travel videos tell stories about destinations, experiences, and cultures worldwide. Whether for marketing, personal storytelling, or fun, travel videos show any location’s unique sights and sounds. It’s an excellent tool for building an engaged and interested audience, sharing stories with people near and far, and creating a lasting impression in viewers’ minds.
Why You Should Consider Adding Subtitles to Your Travel Videos (Image Credit Pexels)
However, language and other barriers make it difficult for some to appreciate and understand the message behind a travel video. Adding subtitles bridges the many gaps, making videos more accessible and enjoyable. Here are reasons to consider adding subtitles to your travel videos:
More People Understand the Content
Do you want to share your travel videos with a diverse audience? Subtitles open up your video to those who need help understanding the filming language. Tools like a YouTube video editor let you add captions and subtitles in different languages. They also transcribe background sounds, such as music and noises important to the video content.
You’ll reach out to those with hearing impairments, anyone who wants to watch the video without sound and voice over, and meet the diverse needs of people worldwide. It also means you give viewers a choice. Besides using earphones, they can read the captions and enjoy the video content in a noisy place or when they don’t want to distract others.
Improved SEO Rankings
Adding subtitles makes videos rank higher in search engine results. Google and other search engines use subtitles to understand what a video contains and its relevance to searched topics. Subtitles also help Google understand the context of each scene and match it with related keywords. It enhances the visibility of your videos in search engine results.
To take advantage of this further, use related keywords, carefully edit the subtitles and add a link to your website in the description section. Note that poor-quality subtitles with lots of typos decrease SEO rankings. They’re also a disappointment to the viewers.
Improved Engagement and Retention Rate
Subtitles clearly denote the emotion of characters and add color to travel videos. They enhance understanding and make it easier for viewers to follow the story. Your audience is likelier to choose your content whenever they want to watch something. They retain more information even when focusing less on the video.
Image Credit Pexels
Additionally, subtitles boost engagement and watch time, creating a lasting impression in the viewers’ minds. One study experienced a 12% increase in views when comparing videos without and with subtitles. To reach a larger audience, adding subtitles to your travel videos is an excellent way to start.
People Learn Things Differently
The speed of grasping and processing information varies from one person to another. Some may want to read first to understand the content. Others may just prefer to watch. Adding subtitles benefits everyone by providing more options for your audience and increasing the chances of understanding and enjoying the content.
Subtitles Let You Show Personality
Subtitles don’t have to be dull or plain. Use them to convey a message, add humor, and show off your personality. Put extra effort into crafting the captions to make them stand out and give your audience something different. For instance, add a few lines of dialog or tweak them to sound conversational when connecting with loved ones. Doing this is especially important when creating social media videos.
You can also show off your brand by including links to your website or other resources. Understand your audience first before crafting the subtitles. This way, you’ll have more engagement as they understand and relate to the content.
Subtitles Make Your Videos Look Professional
A professionally done video caters to the diverse needs of the target audience. It must also meet the current standards in the industry. Subtitles demonstrate that you take quality seriously. Quality videos significantly boost engagement when creating a travel blog.
High-quality subtitles will enhance the visuals and make your videos look more appealing. You’ll quickly pass the intended message and attract more viewers. It means you’ll remain competitive and relevant in the long run.
Choose Video Editors Wisely
There are over 7000 languages spoken worldwide; it’s impossible to cater to them all when creating a travel video. However, subtitles let you reach a larger audience by making the content available in any desired language. Choose video editors with this feature. Also, go for those that are easy to use, offer auto-sync, and have an array of fonts and colors.