You are currently viewing Viator versus GetYourGuide: what is best for travelers

In the quest for the perfect travel experience, you’ve likely encountered Viator and GetYourGuide, two titans in the world of online travel experiences. This article delves deep into the strengths and differences of each, helping you, the traveler, make an informed choice for your next adventure.

Shore Excursion Choices: GetYourGuide vs. Viator

Both GetYourGuide and Viator offer unparalleled access to unforgettable shore excursions around the globe. Whether you're exploring the rich history of Europe or soaking up the sun in the US, Alaska, and the Caribbean, find your perfect adventure with ease.


Primarily focused on Europe, GetYourGuide is your gateway to authentic local experiences. Enjoy easy cancellation policies, a variety of payment options, and the flexibility to match your travel schedule.


Best for adventures in the US, Alaska, and the Caribbean, Viator offers an extensive selection of shore excursions with the same benefits of flexibility, ease of cancellation, and a variety of payment methods.

Both platforms ensure you have access to the best shore excursions, offering seamless booking experiences, flexibility, and the support you need to enjoy your trip to the fullest. Choose the one that suits your destination and start planning your next adventure!

Overview of Platforms

Viator and GetYourGuide stand out as prominent online platforms facilitating a connection between travelers and local tour operators worldwide. Neither directly organize tours; instead, they serve as a marketplace for local experiences, earning a commission on each booking. This arrangement significantly benefits local operators by giving them a broader market reach.

Ease of Use

Both Viator and GetYourGuide boast user-friendly interfaces. Simply enter your destination and travel dates, and you’re greeted with a plethora of tour options. You can refine your search with specific preferences like ‘small group tours’ or ‘skip-the-line’ access. User ratings and reviews add a layer of trust and transparency, similar to platforms like Uber and Airbnb.

Viator: A Closer Look

With over 23 million visitors per month, Viator is the largest online platform for tours and excursions. The platform was founded in 1995 and has been part of Tripadvisor since 2014. All tours and excursions you can find on TripAdvisor are, in fact, also coming from Viator and Tripadvisor are a powerful combination as Tripadvisor drives lots of traffic to Viator. This gives Viator an edge over its competition, like GetYourGuide.

Viator has endless tours and excursions on its website. You will always find what you are looking for no matter where you go. Sometimes the number of tours can be overwhelming but you can use handy filters to find what you are looking for.

  • Visitors: Over 23 million per month.
  • Founded: 1995; Acquired by TripAdvisor in 2014.
  • Strengths:
    • Vast selection of tours and excursions.
    • Seamless integration with TripAdvisor.
    • Varied payment options, including reserve now, pay later.
  • Limitations:
    • Predominantly US-focused.
    • Limited user feedback on some tours.
    • Cancellation policies vary by local provider.


  • Easy-to-use platform
  • More choice
  • Reliable 
  • Lots of payment options
  • Reserve now & pay later


  •  US-focused
  •  Not enough user feedback
  • Cancellation policy set by local providers
  • Payment options unclear on the homepage

GetYourGuide: An In-depth Analysis gets about 13 million visitors per month but is supported by local websites. The booking platform has fewer tours and excursions on offer than Viator. However, the quality tours are usually of higher quality: more reviews and higher scores. This makes finding the tour or ticket you are looking for easier.

What we like about is that the booking platform focuses strongly on sustainable tourism: small groups and limited impact on the destination are favored over mass tourism. Not only does this help your destination, but it also makes for a better experience. has partnered with lots of large players in the travel industry. As a result you will be offered tours and excursions as part of your check in process at Emirates and AirFrance/KLM. Of course, when you book through your airline, that airline earns a commission your activity.

  • Visitors: About 13 million per month, bolstered by localized websites.
  • Focus: High-quality tours with comprehensive user feedback.
  • Strengths:
    • Commitment to sustainable tourism.
    • 24-hour free cancellation on most tours.
    • Partnerships with major airlines like Emirates and AirFrance/KLM.
  • Limitations:
    • More focused on European travelers.
    • Lesser variety compared to Viator.


  • Easy-to-use platform
  • 24-hour cancellation on (almost) all tours
  • Reserve now & pay later
  • Lots of user feedback
  • Reliable
  • Lots of payment options
  • Focus on sustainable experiences


  • Focus on European travelers
  • Less choice

Which platform is better, GetYourGuide versus Viator?

When comparing the two, Viator typically offers a more extensive array of tours. For instance, a search for ‘Dubai’ yields over 6,000 options on Viator, compared to around 870 on GetYourGuide. However, GetYourGuide’s emphasis on sustainable tourism and high-quality experiences is a significant draw.

Which platform is bigger, GetYourGuide or Viator?

Though Viator initially appears larger, with approximately 23 million monthly visitors to GetYourGuide’s 13 million, this view changes when considering GetYourGuide’s local domain traffic. Combined, they are quite similar in scale. However, Viator benefits substantially from its association with TripAdvisor, which attracts around 150 million visitors in low seasons.

At first glance, is much bigger than gets about 23 million monthly visitors in the low season (October 22). ‘only’ gets about 13 million visitors. But that comparison is only partially fair. 

GetYourGuide uses local domains in countries like Germany (.de – 3.2 million), France (.fr – 3.1 million), Spain (.es 2.3 – million), or the UK ( – 4 million). Altogether, GetYourGuide and Viator are very similar in size. However, Viator is highly marketed through its parent company Tripadvisor which has a staggering 150 million visitors in the low season.

What is the difference between Viator, Tripadvisor and GetYourGuide?

While Viator and GetYourGuide share many similarities as platforms for local tour and excursion offerings, they differ notably in their approach. Viator benefits from its synergy with TripAdvisor, a giant in user feedback for various travel services. GetYourGuide, on the other hand, shines with its commitment to sustainable and quality travel experiences.

Partnership Disclosure

At, we partner with both Viator and GetYourGuide. While we receive a commission for tours booked through our recommendations, our commitment to honest, unbiased reviews remains unwavering. Both platforms offer robust consumer protection, ensuring peace of mind for travelers.

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